Your clients are looking for you.
Will they find you or your competition?
Search engine optimization (SEO) is the process of becoming not only easier to find, but more likely.
Relevant Content Sentences for Embedded Links
Write for Readers
There is no question, when you do the right thing for your audience, you’re doing the right thing for your SEO campaign.
That’s not to say you can’t use long-tail keywords or add infographics, but it’s the best place to start. It’s important to note that you don’t want any more than 2 to 3% keyword density.
Storytelling draws in your audience, asking them to envision themselves with the same obstacles or situations. Humour is a great way to be inclusive as well and you want to end with a call to action, offering advice while simultaneously calling on the reader to take the next step in their own journeys.
Other engaging pieces are on-page surveys, including different types of your blog posts like how-to’s, lists, among others and embedding different codes such as tweet buttons.
When you do a good job people will talk about it. When people are talking about it, you garner more business. By being the best in your market, people will only have good things to say, whether they are online or face-to-face. The best way to achieve this is to shift your thinking towards a benefit-focused style as opposed to a feature-focused style. Find out what your clients want and fill that need.
Social media and other venues
When exploring this element, you need to search in the most unlikely places to find out what your audience is looking for: Social media, reddit forums, face-to-face meetings. It isn’t necessarily about links, but inviting others to see you as an authority. You do this by commenting on queries and sharing their content or answering their questions.
After an initial consultation, you will be given a survey to determine the topics that you would like to rank first for. With those keywords in place will get your credentials for your website so we can start getting the best on-page efforts in place. We have many industry contacts to help us set up the off-page efforts to maximize your campaign.
Because search engines are always adjusting their algorithms, SEO is an ongoing effort. You need to be prepared to sometimes have your position fluctuate. It isn’t something you can set up once and then assume will work forever.
Additionally, other inbound marketing efforts such as PPC ads and social media marketing will help you rank well.
Our full service SEO clients also get a monthly report from Google Analytics to show where website visitors come from so you can adjust your efforts to maximize your budget. You also get a quarterly meeting with your account manager to discuss strategy and tactics.